Privacy Policy

Little Learner (“we,” “us,” “our”) respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, and safeguard your information when you visit https://www.littlelearnershop.com/ (“Site”). By using our Site, you consent to the terms below.

1. Data We Collect

• Contact Details: Name, email address, billing/shipping address, phone number.

• Account Credentials: Username and password if you register an account.

• Order Data: Items purchased, transaction amounts, payment details (collected securely by our payment gateway).

• Site Usage: Browser type, IP address, device information, pages visited, time stamps, and referring URL.

• Cookies & Tracking: We use cookies, web beacons, and similar technologies to personalise your experience and remember preferences.

2. How We Use Your Data

• Order Fulfilment & Customer Service: To process and ship your orders, handle returns/refunds, and respond to inquiries.

• Personalisation & Marketing: To send promotional emails (if you’ve opted in), recommend products, and show you relevant content on our Site.

• Analytics & Improvement: To analyse user behaviour, track website performance, and enhance Site functionality.

• Legal Compliance: To comply with UK law (e.g., tax regulations, anti-fraud measures).

3. Third-Party Services & Sharing

• Payment Processors (e.g., Stripe, PayPal): Receive only the necessary payment data to verify and complete your purchase.

• Shipping Carriers (e.g., Royal Mail, DPD): Access your name, address, and order contents to deliver packages.

• Email Marketing (e.g., Mailchimp): Use your email address to send newsletters and promotional offers if you subscribe.

• Analytics Providers (e.g., Google Analytics): Collect anonymised site-usage data to help us measure and improve performance.

• We do not sell personal data to third parties.

4. Your Rights (GDPR & UK Data Protection Act)

• Access & Portability: You may request a copy of all personal data we hold about you.

• Rectification & Erasure: You can ask us to correct inaccurate data or delete your information (subject to legal retention requirements).

• Restriction & Objection: You can ask us to restrict processing or object to direct marketing communications.

• Withdraw Consent: If you’ve agreed to receive marketing emails, you can unsubscribe at any time via the link in any email or by emailing privacy@littlelearner.co.uk.

5. Data Security

• We implement industry-standard technical and organisational measures (SSL encryption, secure servers, access controls) to protect your data.

• While we strive to keep personal information secure, no internet transmission is 100% secure. We cannot guarantee absolute security, but we continually review and improve our practices.

6. Cookies & Tracking Technologies

• Essential Cookies: Required for site operation, shopping cart function, and secure login.

• Performance Cookies: Collect anonymous data on Site usage (e.g., Google Analytics) to help us improve.

• Functionality Cookies: Remember your preferences (language, items in cart) for a better experience.

• You can manage cookie preferences or delete cookies via your browser settings, but disabling cookies may impact Site functionality.

7. Children’s Privacy

• Our toys are intended for ages 3 and up, but we do not knowingly collect personal data from children under 16 without verifiable parental consent. If you believe your child has provided personal information without consent, please contact us at privacy@littlelearner.co.uk to have it removed.

8. Retention

• We retain your personal data only as long as necessary for the purposes outlined (e.g., fulfilling orders, legal compliance).

• When no longer needed, we securely delete or anonymise your information.

9. Changes to This Policy

• We may update this Privacy Policy periodically. The “Last updated” date at the top will reflect any changes.

• Continued use of the Site after revisions indicates your acceptance of the updated policy.